The Rainbow Shop – the online retail chain that sells clothing for all seasons
Rainbow shops have been popping up across Australia, but some of the country’s largest online retailers have been left scrambling to make up for lost sales.
The e-commerce chain, Rainbow, has said it will temporarily suspend sales in the Australian states of Western Australia, Queensland and New South Wales due to low sales, as it attempts to expand into new markets.
Rainbow has said sales were low in New South, which has a population of 1.8 million people, but it said it was also experiencing low levels of demand in other states.
“We are also experiencing an increasing demand from customers in other markets,” Rainbow said in a statement.
“We apologise for any inconvenience this may cause.”
Rainbow also said it would offer free returns on all orders in Australia.
The company said it is also launching a new website to make online shopping easier and more convenient for its customers.
A spokesperson for Rainbow said the company was aware of the concerns about online shopping and the effects it is having on its customers’ lives.
“While we will continue to be transparent and provide customers with a refund policy for any merchandise they purchase online, we do so at our own discretion,” the spokesperson said.
“At this time, we are also making changes to our online store to make it easier for customers to purchase goods online.”
Rainbows online store is set to reopen on Wednesday.